Race Simulator Hire | Apex Driver Experience
Our Vision
At Apex Driver Experience, our vision is to deliver unforgettable motorsport experiences that unite people through the thrill of racing. We believe everyone deserves a chance to engage in the excitement, competition, and adrenaline of professional racing simulation, whether at a corporate event, private party, comfort of your home, exhibition, or special celebration.
Our aim is to establish ourselves in this industry by offering premium equipment, outstanding customer service, and an effortless event entertainment experience. Each event is crafted to create lasting memories, foster friendly competition, and ensure guests continue to discuss their exhilarating time long after the chequered flag has fallen.
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About Us
We are a new and emerging race simulator hire service that offers exceptional event entertainment while providing top notch support and coaching, tailored to fulfill all your needs for an unforgettable experience. As a family run organization, cousins Callum and Ash share an unwavering passion for motorsport. Callum, a 12-time race winner in TCR UK and vice champion in 2025, is dedicated to delivering professional racing simulation and thrilling motorsport experiences.
Our Services
We provide premium race simulator hire for a wide range of events across the UK, delivering a complete, hassle free experience from start to finish. Our event entertainment services include: Corporate Events - Team building, product launches, exhibitions, conferences, hospitality suites, and client entertainment. Private Events - Birthday parties, weddings, anniversaries, and celebrations. Car & Motorsport experiences - Car shows/events, motorsport race weekends. Esports & Competitive Racing - Organised tournaments complete with live timing, leaderboards, and finals. Charity & Community Events - A unique attraction that increases engagement and fundraising opportunities. Every booking includes professional racing simulation delivery, installation, setup, and collection, support throughout event, allowing you to focus on enjoying your event while we take care of everything.
Meet Callum Newsham
Hi, I'm Callum Newsham, a professional racing driver competing in the TCR UK Championship and the founder of Apex Driver Experience. Motorsport has been a huge part of my life for as long as I can remember, and racing in the TCR UK has allowed me to compete against some of the best touring car drivers in the country. Every race weekend is focused on pushing myself to improve, learning from each lap, and striving for the best results possible.
Outside of the race track, I'm passionate about helping others discover the benefits of sim racing, which is why I created Apex Driver Experience. This business is dedicated to providing high quality professional racing simulation at various events, including motorsport experiences tailored for corporate days, colleges, exhibitions, and private clientele. Our goal is not only to offer fun event entertainment but also to demonstrate how simulators can help develop essential real world skills.
Sim racing builds far more than just fast lap times, it enhances concentration, consistency, decision making under pressure, and discipline. For aspiring racing drivers, it's an invaluable training tool, while for everyday drivers, it can improve car control, awareness, reactions, and confidence behind the wheel in a safe environment.
Having experienced firsthand how simulation has become integral to modern motorsport, I want to make that experience accessible to everyone whether you're an experienced racer, someone considering entering motorsport, or simply looking for a unique and exciting activity to have fun and enjoy at your event.
By combining real world racing with cutting edge professional racing simulation, we can offer a fantastic and unique experience! For me, motorsport is about more than competing, it's about inspiring others, creating opportunities, and showing that with dedication, hard work, and the right mindset, anyone can continue to improve both on and off the track.
At APEX, we bring everything to you, so all you have to concentrate on is driving and having fun!
Meet Ashley Savigar
Hi, I'm Ashley Savigar, co founder of Apex Driver Experience. While I may not have the professional racing background that Callum does, I share the same passion and love for anything related to motorsport. From sim racing to real world racing, I simply can't get enough. For me, it's more than just a hobby, it's a source of enjoyment, excitement, and comfort, and I'm sure many like minded individuals feel the same way.
As family, I've taken great pride in following Callum's TCR campaign. Whether it's an event close to home or a race weekend on the other side of the UK, you can always count on me to support him every step of the way.
When Callum shared his vision of bringing professional grade racing simulators to people and helping others discover our shared passion for motorsport, I knew I had to be part of it.
At Apex Driver Experience, it's never just about being the fastest driver on the track, our focus is on providing exciting, welcoming, and unforgettable event entertainment for everyone who gets behind the wheel.
Our goal is to deliver the ultimate sim racing experience, whether you're trying it for the first time or looking to refine your skills. For those eager to push themselves to the limit, we offer expert coaching and support to help you get the very best from every lap.